builder
Image Generation
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Midjourney→
v6+ prompts with deliberate parameter use.
DALL·E 3→
Conversational, sentence-form prompts. No negative prompts.
Stable Diffusion (SDXL)→
Positive + negative prompts with weights and LoRA hints.
Creative briefs→
Direction documents: editing tasks, concepts, brand-aligned heroes, and style guides.
Platform formats→
Concepts shaped to specific surfaces (YouTube thumbs, Instagram carousels) where format constraints drive the design.
Production briefs→
Hand-off briefs for real production work: photo shoots, motion pieces, and data visualisations.